OLE HENRIKSEN Skincare is a Scandinavian brand with 35 years of expertise founded by Danish founder, Ole Henriksen. Rooted in the belief of self-love and skin care, each product promises joy and results. The Glow that Starts Rumors campaign was designed to captivate skincare enthusiasts, whether seasoned or new.

The primary objective of this campaign was to engage existing customers while enticing new ones. To achieve this, the brand focused on incorporating attention-grabbing elements that embody its unique essence. A visually compelling language was cultivated, employing vibrant colors, dynamic motions, and captivating graphics, all of which encapsulated the brand's playful and unconventional spirit.