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RETINOL
NIGHT SERUM
Biossance Skincare / Digital Campaign
Retinol Night Serum is an innovative formula with an encapsulated duo of time-release retinol and retinal, clinically proven to improve the appearance of fine lines and wrinkles, discoloration, and texture, with minimal irritation.
In order to complement this groundbreaking formula, a light color palette and a clean typographic system have been incorporated, creating a scientific tone that reinforces the brand's biotechnology-driven identity. The complex narratives of scientific advancements and innovation have been transformed into captivating and persuasive content.





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